While the new Surface products aren’t much different in terms of design or screen size than previous iterations, the latest devices feature some upgrades, including new chipsets for better performance. Like other tech companies that have unveiled new products this fall, Microsoft is also confronting a more difficult economic environment, including high inflation and fears of a looming recession, that could make it harder to convince customers to spend three or even four figures upgrading devices. The event comes as Microsoft marks the tenth anniversary of the Surface line, which originally launched with a tablet to take on the iPad. The announcements about the refreshed Surface product lineup will kick off Microsoft’s days-long Ignite developer conference on Wednesday.
Microsoft told CNN Business this year’s price jump is attributed to several significant improvements, including the new processor, a 1 TB SSD hard drive for faster file transfers and an enhanced 1080p camera, among other features. The previous Surface Studio 2, released in 2018, received some criticism for its $3,499 starting price. The Surface Studio 2+ starts at $4,299, and $4,499 with the digita l pen.
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