The edges will always be sharp and the resolution will always be crisp. The difference between a vector and raster image is the way the computer generates the file in the software program.Ī vector image is created using a mathematical equation that allows the image to be scaled up or down infinitely without losing quality. png file they sent me won’t work AND what are the options now.
Unfortunately many times I will be asked to “just download the logo from our website.” ai native file or even a pdf save from the native Illustrator file) and probably say “my designer gave me these files – I can’t open them but they said something about ‘fonts included’ or ‘fonts are saved to outline'” In a perfect world they will send over a vector image file (an. Each time I start working with a new client who already has a logo, I hold my breath.
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